Our Contribution

Jacquerie is a legally incorportated business in Canada. It sells products, earns revenue, and exists inside the same economic system it criticizes.

That contradiction is real, and pretending otherwise would make the brand dishonest from the beginning.

We do not believe that profit is automatically immoral. The problem is what profit is allowed to excuse. The problem is when money becomes a reason to ignore harm, hide exploitation, or turn values into decoration. A business that speaks about justice cannot treat responsibility as an afterthought.

Our contribution model exists because intention alone is not enough.

At the early stage, the first responsibility is survival. A brand that gives beyond its capacity may sound noble for a moment, but it will disappear before it can build anything lasting. We are not interested in making one dramatic promise that collapses under the weight of reality. We are interested in building a model that can grow, sustain itself, and give more over time.

That means Jacquerie will first focus on creating a stable foundation: product quality, responsible packaging, clear communication, careful production, and a business structure that can support itself without pretending to be pure. Once defined revenue milestones are reached, a fixed percentage of profit will be directed toward causes aligned with human rights, environmental responsibility, and social justice.

This percentage will not be treated as a marketing trick. It will be part of the business model. As the brand grows, as production becomes more efficient, and as we reduce dependency on paid marketing, the share directed toward these causes is expected to increase.

We will also be transparent about where the money goes. Contribution without clarity becomes performance. We intend to share the organizations supported, the amount contributed, the reason for choosing them, and the period in which the contribution was made.

This approach is not perfect. It does not erase the contradiction of selling products inside capitalism while criticizing capitalism. But it is more honest than pretending the contradiction does not exist.

Jacquerie’s responsibility is not only to say something. It is to make the cost of saying it visible, to build carefully, and to return part of what the brand earns toward the causes it claims to stand with.

That is the standard we are setting for ourselves.

The idea was never meant to stay on a page. It was built to move through the world, on the body, in public, where it can be seen, questioned, and carried.